White Label Loyalty added £5 million in pipeline, 8 months from a cold start
White Label Loyalty builds loyalty and retention platforms for big companies. But their sales came from two places only. People who came to them directly, and referrals. In 8 months we changed that. £5,040,000 in new pipeline. Meetings with Puma and Unilever.
Where they were stuck
White Label Loyalty builds loyalty and retention platforms for big companies. Their platform is strong. But their sales came from two places only. People who came to them directly, and referrals from existing clients.
Both channels were unpredictable. Some months they got great leads. Some months they got nothing. And they had no way to systematically reach the big global brands that could actually pay for their platform at scale.
What we built for them
We rebuilt their whole outbound approach from scratch. First we sharpened the way they described what they sell and who it is for. Then we redesigned their sales and marketing materials to match.
Then we built a cold outreach system designed to reach the marketing decision-makers at global consumer brands. Not small companies. Not the wrong fit. The exact big brands who buy loyalty platforms at scale.
What happened
In 8 months, White Label Loyalty had over £5 million in qualified sales pipeline sitting in their CRM. Sales calls with global brands like Puma and Unilever. Real interest from companies they could not have reached before.
Sean and his team completely transformed our outbound lead generation approach, completely revamping our processes and strategy. With their expertise in optimising our approach, we successfully connected with some of the world's largest companies. Their understanding of our offer and target market was second to none.
Want a system like this installed in your business?
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