Terrier Agency generated £250,000 in qualified pipeline in 60 days
Patrick Macnamara founded Terrier Agency in 2015. It's a London SEO and influencer marketing agency. For nearly a decade, new business came entirely through Patrick's network: referrals and inbound. 60 days after installing the system, Terrier had £250,000 in qualified pipeline from cold outreach.
Where they were stuck
Terrier had been running on Patrick's network for nearly a decade. New business came through referrals from existing clients, the occasional inbound lead from a ranking case study page, and Patrick's direct relationships. Reliable, but with a ceiling.
There was no system for actively opening conversations with heads of ecommerce and marketing at brands Patrick wasn't already connected to.
What we built for them
We installed the outbound system inside Terrier. Their own domains, their own sequences written in Terrier's voice, reply management running into their existing workflow.
It gave them a way to actively reach the ecommerce and marketing leaders they wanted to work with, without waiting on the network to deliver them.
What happened
In 60 days Terrier had £250,000 in qualified sales pipeline from cold outbound.
New business now comes through two channels, Patrick's network and the outbound system, instead of one.
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