Rapid Finance built their first channel where every lead is theirs alone
Rapid Finance had funded over $3 billion in loans to small businesses. But every borrower lead they got was bought from Google ads or lead brokers, and every one of those leads was sold to other lenders at the same time. So they were paying for leads that also went to their competitors.
Where they were stuck
Rapid Finance is an established business lender that has funded over $3 billion in loans across SBA, cash advance, and invoice factoring. But their pipeline came from one place. They bought leads from Google ads and broker networks.
Every lead they bought was sold at the same time to other lenders. So they were paying for leads that also went to their competitors. They had no direct channel of their own. No borrowers who came only to them.
What we built for them
We built them a system that reaches the exact type of borrower they want directly. No brokers. No shared leads. The system finds business owners who need financing, and reaches them before they go looking for a lender.
Every lead that comes in from this system is exclusive to Rapid Finance. No competitor gets the same introduction.
What happened
The system now delivers between 500 and 1,000 new borrower leads a month. Every one is exclusive to them. Zero go to competitors. It is the first direct channel Rapid Finance has ever owned in their history.
Want a system like this installed in your business?
If you want us to build one for you, run it for you, and eventually train your team to run it themselves. Book a call.
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