Primus Multifamily raised capital and grew their portfolio at the same time
Primus Multifamily is a Southeast real estate firm with two big goals at the same time. Raise capital from family offices for their fund. Grow their property management portfolio. Neither goal had a system behind it. We built both at once.
Where they were stuck
Primus Multifamily is a Southeast real estate investment and management firm. They had two goals running at the same time. First, raise capital from family offices for their fund. Second, grow the property management portfolio.
Neither goal had a system behind it. Capital raising was word of mouth. Management portfolio growth was random inbound. Both goals were being worked on in parallel with no way to do either at scale.
What we built for them
We built two systems that run at the same time from one setup. The first finds family offices and capital allocators who invest in Southeast multifamily real estate, and reaches them directly.
The second reaches multifamily property owners in target markets who are evaluating a new management company. Both systems run in parallel and both put qualified sales calls on the team's calendar every week.
What happened
Over 200 family offices and capital allocators were contacted in the LP outreach. From those, the team got 12 qualified LP introductions delivered directly to them. On the property management side, they signed 4 new management contracts sourced through the second system. Two revenue channels, both growing at once.
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