InHealth Group started reaching NHS buyers their referral network couldn't touch
InHealth Group is the UK's biggest specialist provider of diagnostic services to the NHS. For years their growth came from one place. People they already knew. We built them a real cold outbound system, trained their team to run it, and opened up NHS buyers they had never been able to reach.
Where they were stuck
InHealth Group is the UK's biggest specialist provider of diagnostic services. Things like MRI scans, blood tests, and other diagnostics for hospitals across the NHS.
For years, their growth came from one place. People they already knew. Doctors introducing them to NHS buyers. NHS buyers introducing them to other NHS buyers. Referral after referral.
This worked to a point. But they had no way to reach hospitals and NHS buyers outside their existing network. And their existing network could only grow so fast.
What we built for them
We built them a full outbound sales system. Cold email designed for NHS buyers. Cold calling scripts for their team. A structured process to move a first conversation into a signed deal.
Then we trained their team on how to run all of it. Cold email. Cold calling. Closing. So they could keep running the system themselves after we left.
What happened
Their sales pipeline doubled. Their team is now reaching NHS buyers in hospitals they could not have found before. And crucially, InHealth's team now owns the system. They run it. They keep growing it. Without us in the room.
Our partnership with Leadinate was a game-changer. We previously relied on networking and referrals, limiting our growth potential. Leadinate introduced us to the power of a robust outbound system, which revolutionised our sales process. They didn't just provide a solution, they upskilled our team, enabling us to sustain this high level of performance. As a result, we have seen a significant increase in leads and converted prospects.
Want a system like this installed in your business?
If you want us to build one for you, run it for you, and eventually train your team to run it themselves. Book a call.
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