
Bark Social is a Hackney-based influencer and social agency run by Patrick Macnamara. New business had always come through Patrick's network: referrals and the occasional inbound lead. 90 days after installing the system, Bark Social had £300,000 in qualified pipeline from a channel that had never existed before.
Every new client at Bark Social came through Patrick. Referrals from existing brands. The occasional inbound lead. It was consistent, but capped by how many rooms Patrick could be in.
There was no way to actively reach the specific brands Bark Social wanted to work with next. They had to wait for the right person to find them.
We installed the outbound system inside Bark Social. Sending infrastructure, ICP research, sequences, and reply management. All owned by the agency and running under their own domains.
It gave them a channel to actively open conversations with heads of marketing at the brands they wanted, instead of waiting for referrals to reach them.
In 90 days Bark Social had £300,000 in qualified sales pipeline from cold outbound. A channel that a quarter earlier had produced zero.
Patrick's network still delivers referrals. But new business is no longer capped by it.
If you want us to build one for you, run it for you, and eventually train your team to run it themselves. Book a call.
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